Binary Star

OVERVIEW
Masters of the Universe released in 2000 by Binary Star is an underground hip hop classic. After a long hiatus, the duo got back together. They have decided to re-release their classic album as a special edition vinyl record for the diehard fans.

CHALLENGE
Design the album artwork to appeal to fans that have grown older since the original release.

STRATEGY
The hip hop landscaping has changed a lot since the orignal release. Though the music contains it’s relevancy, the artwork needed a new direction. in order to appeal to a now older fanbase and a new generation, a clean sophisticated approach was taken.