Burrito Capital

Burrito Capital of the World is a documentary all about San Diego style burritos. It explores what makes San Diego the clear and true center of the world when it comes to Burritos. The documentary also looks at the phenomenon surrounding burrito culture, and the taco shops of the San Diego Area.

Design an identity that reflects a section of San Diego’s food culture.

The Burrito Capital logo features two San Diego icons, Balboa Park  and a California burrito. Balboa Parks was represented in a stylized version of its three most iconic buildings, The Museum of Man, The Botanical Building, and the Natural History Museum.