San Antonio Missions

OVERVIEW
The San Antonio Missions are a minor league baseball team affiliated with the San Diego Padres. With other affiliates get rebrands, it was time the Missions updated their branding. Needing something fresh while respecting their history.

CHALLENGE
Establish a new direction for the San Antonio Missions brand.

STRATEGY
Reaching into historic San Antonio Missions logos and uniforms for inspiration, a new logo and monogram were designed. Keeping the icon of the Alamo in the logo, styling it in a retro 70s-80s way.